Amsterdam Standard Series: Primary Cyan


Masquerading as tubes of cyan paint, Types-O-Cyan, depicts portraits of pigments, wearing their commercial costumes. In commercial applications, such as process printing and electronic display devices, cyan is a persistent phenotype, with an explicit set of color properties. As a Fine Art product, cyan paint lacks the color consistency found in its Design trade sister. This series articulates the subtle differences between branded colors. Each image is hand painted using the color contained within the depicted tube, emulating the halftone print process.